This letter is our professional recommendation for Jessica Forrester. Jessica worked as a consultant to United Way of Montgomery, Radford, and Floyd to create a marketing plan for our web-based Volunteer Solutions program. Her communication was exemplary and her deliverables far exceeded our expectations.
Jessica took her creative ideas and formed an actionable task list with her commitment to detail and proactive approach to this project. She quickly grasped two realities of our organization: we don’t have time, and we don’t have money. Her solution? First, she used resources available to her for free through the university and on the web in order to meet our goals with only a small financial investment. Second, she leveraged the United Way name and her personal connections to enlist a group of volunteers to help make her vision a reality. She handed us every tool we needed to get started, including a database she had created of over 450 local agencies that might use our services.
Jessica thinks outside the box and allows no barrier to go unpushed. We had recognized a resistance from many of our less web-savvy agencies to get involved using the program, and we weren’t equipped to provide them consistent technical support. Jessica was able to connect us with the director of Virginia Tech’s Innovation Space through our existing connection with VT Engage. We will now be able to send any agency or volunteer having difficulty with the program to their location, and they’ll give them assistance free of charge. Outstanding!
Additionally, Jessica was able to recruit a volunteer from Modea, a cutting-edge digital services agency with Fortune 500 clients, to redesign our website. The vastly improved, beautiful design took into account the many design and layout restrictions placed on our organization and improved upon difficulties our existing agencies had run into (uncovered through survey research). Working within these tight boundaries the smart volunteer created an impressive new look for our site. The new design is more welcoming, easier to navigate, and it incorporates the social networking tools Jessica had recommended we take advantage of. Modea has since agreed to do the coding and finalize the design free of charge. We are extremely grateful and look forward to getting it up online!
Jessica’s professionalism comes from her experience doing freelance consulting throughout her college career. Her experience was obvious in both her communication throughout the project and her impressive final presentation. Her slideshow was smart, exciting, and graphically interesting, her explanation was thorough yet brief, and she answered all of our questions with poise and enthusiasm.
We would gladly recommend Jessica to manage any project or inspire any team, and we’re confident that she could impress any client. We are truly thrilled with Jessica’s work.