Kymn D. Davidson-Hamley – Client

This letter is our professional recommendation for Jessica Forrester.  Jessica worked as a consultant to United Way of Montgomery, Radford, and Floyd to create a marketing plan for our web-based Volunteer Solutions program.  Her communication was exemplary and her deliverables far exceeded our expectations.

Jessica took her creative ideas and formed an actionable task list with her commitment to detail and proactive approach to this project.  She quickly grasped two realities of our organization: we don’t have time, and we don’t have money.  Her solution?  First, she used resources available to her for free through the university and on the web in order to meet our goals with only a small financial investment.  Second, she leveraged the United Way name and her personal connections to enlist a group of volunteers to help make her vision a reality.  She handed us every tool we needed to get started, including a database she had created of over 450 local agencies that might use our services.

Jessica thinks outside the box and allows no barrier to go unpushed.  We had recognized a resistance from many of our less web-savvy agencies to get involved using the program, and we weren’t equipped to provide them consistent technical support.  Jessica was able to connect us with the director of Virginia Tech’s Innovation Space through our existing connection with VT Engage.  We will now be able to send any agency or volunteer having difficulty with the program to their location, and they’ll give them assistance free of charge.  Outstanding!

Additionally, Jessica was able to recruit a volunteer from Modea, a cutting-edge digital services agency with Fortune 500 clients, to redesign our website.  The vastly improved, beautiful design took into account the many design and layout restrictions placed on our organization and improved upon difficulties our existing agencies had run into (uncovered through survey research).  Working within these tight boundaries the smart volunteer created an impressive new look for our site.  The new design is more welcoming, easier to navigate, and it incorporates the social networking tools Jessica had recommended we take advantage of.  Modea has since agreed to do the coding and finalize the design free of charge.  We are extremely grateful and look forward to getting it up online!

Jessica’s professionalism comes from her experience doing freelance consulting throughout her college career.  Her experience was obvious in both her communication throughout the project and her impressive final presentation.  Her slideshow was smart, exciting, and graphically interesting, her explanation was thorough yet brief, and she answered all of our questions with poise and enthusiasm.

We would gladly recommend Jessica to manage any project or inspire any team, and we’re confident that she could impress any client. We are truly thrilled with Jessica’s work.

Kymn D. Davidson-Hamley, Executive Director
kymn@unitedwaynrv.org
Stephanie J. Graham, Director of Community Resources
stephanie@unitedwaynrv.org
United Way of Montgomery, Radford & Floyd

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Dylan Tarrant – Volunteer

I recently had the pleasure of working with Jessica on a web design and marketing project for United Way NRV. Jessica is driven by a strong vision for her client and overflows with the energy and ambition needed to transform vision to reality. Throughout this project it was clear to me that she had taken the time to develop a strong relationship with her client. Jessica clearly communicated the restraints and barriers we faced in accomplishing design goals. She even brought me to meet the client directly to ensure there was an open dialogue and a clear understanding of their needs and expectations. Jessica also ensured I received full credit for my efforts, expressing her appreciation for both myself and Mansi (a fellow Modea co-worker whose advice she sought) to her client in her final presentation. Both Mansi and I heard from Kymn and Stephanie (from United Way) who were extremely pleased with her entire presentation and expressed their gratitude for our participation. I look forward to working with Jessica on future projects!

Dylan Tarrant, Associate Interactive Designer
dylan.tarrant@modea.com
Modea Corporation

Lorin Ashton – Client

My name is Lorin Ashton, and I am writing this letter in wholehearted recommendation of Jessica Forrester. I run a multi-media, internationally-touring act [The Bassnectar Project] that relies heavily on internet marketing.

Jess wrote to me in August of 2007 interested in marketing and promotional work. I wasn’t hiring, and I wasn’t really looking for help – until I read her letter, which pitched a lot of great ideas and looked at the project in a way I had wanted my team to look at it for years. She looked at Bassnectar as a brand, and wanted to expand our use of Web 2.0 and better brand us through our multi-channel media outlets to create an integrated marketing campaign.

Jessica wrote out a complete analysis of our project as a brand. She detailed a constructive redefinition of our mission, the message we hoped to convey through our music and media, who exactly our audience was and who we wanted it to be, and thus defined a consistent image we could then extend across many forms of media and communication. She has a critical eye when methods aren’t meeting goals, and offers her criticisms with new solutions. Jess was truly instrumental in taking our project to a new level.

Jessica was able to help us better craft our message to gain more receptive ears.  She pointed out what she believed was a flaw in my methods, advocating inclusive and constructive outreach over my usual angry political rants and tirades. Jess was all about spreading a message of activism, but convinced me to swing it to the positive end.  “Rather than scaring them into action,” she said, “inspire them to join a movement for a better world.”

Jess has strong insight as a businesswoman and endless creativity as a marketer. She was an effective team member in the planning process for our web forum: Bassnetwork, and she effectively inspires her street teams both in person and online as a manager. She can be relied on for anything, I trust her with everything, and we’re glad to call her part of our team.

Please contact me if you have any questions

Lorin Ashton, Internationally-Touring Artist
info@bassnectar.net
The Bassnectar Project